Published April 2023
Minor errors in website product information happen all the time, but the build-up can't be ignored.
Retailers strive to give customers accurate details to support their decisions. A recent study in the International Journal of Retail and Distribution Management looked at mobile product information issues and their impact on purchase intention, trust, loyalty, and risk of abandonment.
The results showed significant drops in these areas. Even when customers made a purchase despite the errors, their satisfaction and long-term loyalty significantly decreased.
Published July 2023
AIDA's scoring system is a powerful tool for measuring website quality and sales performance.
Accurate product info is crucial in the buying process. It shows the link between product performance and customer engagement.
AIDA looks at client and competitor product pages (images, videos, titles, attributes, descriptions) to create KPIs, which are combined into a score tracked over time.
This study validates our scoring model with a large customer sample, highlighting its importance and the value it offers to retailers.