Published April 2023
Minor errors in website product information happen all the time, but the build-up can't be ignored.
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Retailers strive to give customers accurate details to support their decisions. A recent study in the International Journal of Retail and Distribution Management looked at mobile product information issues and their impact on purchase intention, trust, loyalty, and risk of abandonment.
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The results showed significant drops in these areas. Even when customers made a purchase despite the errors, their satisfaction and long-term loyalty significantly decreased.
Published July 2023
AIDA's scoring system is a powerful tool for measuring website quality and sales performance.
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Accurate product info is crucial in the buying process. It shows the link between product performance and customer engagement.​
AIDA looks at client and competitor product pages (images, videos, titles, attributes, descriptions) to create KPIs, which are combined into a score tracked over time.
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This study validates our scoring model with a large customer sample, highlighting its importance and the value it offers to retailers.