top of page

"Presenting products on websites – the importance of information quality criteria for online shoppers"

Published July 2023

AIDA's proprietary Product Information Quality (PIQ) scoring system is a powerful measure of website quality and sales performance


Product information on websites plays a major role in the consumer buying process. The PIQ score highlights a critical correlation between product performance and customer engagement. 


AIDA uses information on client and competitor product pages (images, videos, titles, attributes, and product descriptions). From this, it creates and combines KPIs into a final PIQ score which can be tracked across time.


This academic paper shows the theoretical model underpinnings and validation using a large customer sample. It also confirms the importance and uniqueness of the model and the value it provides to retailers.

Find out more

2173 Salk Avenue suite 250,

Carlsbad, California



Sterling House,

501 Middleton Road, 
Chesterton, Oldham 
OL9 9LY 


bottom of page